The art of building together.
A creative collective building human-centered innovations
A creative collective building human-centered innovations
We engage with people to understand their challenges and craft thoughtful solutions that make life simpler, more meaningful, and more connected. Alongside solving real-world problems, we nurture our own ventures — from design and culture to technology and social impact — turning ideas into experiences that unite creativity and purpose.

Zaaj is a collaborative apparel label where painters, calligraphers, and textile artists co-create limited-run shirts—hand-painted, block-printed, embroidered, or mixed-media. Every drop is a small mosaic of styles: we source quality fabrics, document each piece, and share revenue fairly with the artists. Wearable art, made locally, with craft at the center.

Eterna is a calm, dignified funeral-support app for Karachi. It helps families coordinate essentials—ghusl and kafan arrangements, graveyard bookings, transport, announcements, and sadaqah options—through a single, respectful flow. With clear checklists, trusted vendor partners, and gentle guidance in Urdu/English, Eterna reduces overwhelm so loved ones can focus on remembrance and prayer.

Wasl is the services arm —the human connection desk of CreativUnity. We meet people, listen deeply, map the problem, and craft solutions that blend design, process, and technology. From one-off fixes to end-to-end engagements, Wasl turns conversations into clear plans and measurable outcomes, staying with clients until the job is actually done.
We love our customers, so feel free to visit during normal business hours.
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